LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Friday, November 4, 2011

FIERCE Madness! Abercrombie & Fitch Madrid Flagship Now Open!

Lined up for the hottest party in town! | Image by GQ Spain | (image source)
Abercrombie & Fitch fans in Madrid (and the rest of Spain) now have the hottest brand on the planet on their very turf... On November 3 at 10:00am (Central European Time), Abercrombie & Fitch swung doors to its incredible Madrid flagship! The opening was marked by a HUGE line of Spaniard fans awaiting to experience for the first time the incredible A&F lifestyle in its full glory just for them!...

Located at Plaza del Marqués del Salamanca 5, on the corner of Salamanca and Calle de Ortega y Gasset, A&F Madrid is among the most luxurious of Abercrombie & Fitch locations. It joins A&F London on Savile Row, A&F Ginza in Tokyo, and A&F Paris on Avenue des Champs-Élysées as the most architecturally noteworthy locations. But, honestly, A&F Madrid is probably the most luxurious of them all! Housed within the opulent Palacio Aguas de Sevilla (English: Palace Waters of Seville), Abercrombie & Fitch in Madrid is where high-class meets Casual Luxury!

Plans for an opening in Madrid began in 2007 after the opening of A&F London. Four years of negotiations and structural renovations went into the realization of Abercrombie & Fitch in Madrid. Madrid - the capital of Spain and its most populous urban center - is another world city worthy of A&F's key international locations. Only the Palacio Aquas de Sevilla on Plaza del Marqués de Salamanca 5 fit the requirements as a perfect showcase for the Abercrombie & Fitch brand. Of course, anticipation built up over the months for the opening! Within early 2011, it was confirmed that A&F would open shop in Spain. The opening date leaked in August and was unofficially confirmed by media sources by October. Abercrombie & Fitch made the opening date official on October 28 by rolling out 101 models to promote the opening and set Madrid on fire!

November 3 went down as another awesome flagship opening! The lights are on, the FIERCE spraying has begun, and the music blasting has ensued!!! Abercrombie is in Spain to do its dance - club-esque vibe included! People, Abercrombie & Fitch is now partying it up in Madrid!!! Hundreds upon hundreds of people lined up outside the doors A&F Madrid and were well received by among the ultimate of Abercrombie & Fitch! Breathtaking in presentation, A&F Madrid offers 14,000 square feet of the A&F Flagship experience! It's totally amazing!!!

It's so amazing that Abercrombie & Fitch in Madrid is only the beginning of what is to come! Get ready Spain because you're in for one FIERCE storm of cool!

Stay FIERCE!

P.S. Abercrombie & Fitch has yet to post any pictures of the event on its official Facebook page. However, You can check out some photos of the opening of the Abercrombie & Fitch Madrid flagship store (here) courtesy of GQ Spain magazine.

Picture perfect at the Abercrombie & Fitch Madrid flagship!
Image by GQ Spain |  (image source)
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